Essays about: "Amanda Odina"

Found 1 essay containing the words Amanda Odina.

1. 1. Gen Y and Gen Z’s Instagram Advertising Preferences : Qualitative Analysis Focusing on the Types of Advertising on Instagram

   University essay from Jönköping University/JTH, Datateknik och informatik

   Author : Amanda Odina; Zoi Koutelida; [2020]
   Keywords : Generation Y; Generation Z; Instagram; Social Media; Types of Advertising;

   Abstract : Purpose — ​As social media develops, becoming a more relevant part of society, it is more necessary to understand it, more so when considering social informatics. Exclusively considering the types of advertising available on Instagram, the purpose of this study is to determine the preference of Generation Y and Z, and analyse what motivates their preference when interacting with Instagram advertisements. READ MORE