Essays about: "Logo Rebranding"

Showing result 1 - 5 of 6 essays containing the words Logo Rebranding.

  1. 1. Resisting Warwick of the Future

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
    Keywords : Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

    Abstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE

  3. 2. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  4. 3. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : May Demangeot; [2021]
    Keywords : Rebranding; Heritage Brand; Brand Identity; Logo; Visual Communication; Social Sciences;

    Abstract : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. READ MORE

  5. 4. Changing the game - The effects of a radical logo rebranding strategy on the consumer-brand relationship in football

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Lobensommer; Maximilian Hochsteiner; [2017]
    Keywords : Football; Rebranding; Logo Rebranding; Consumer-Brand Relationship; Brand Relationship Quality; Consumer Culture; Juventus F.C.; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to provide an understanding of how consumer-brand relationships are affected by a radical rebranding strategy of a football club’s logo. This further leads the paper to contribute to the literature of consumer-brand relationships in the special context of football. READ MORE

  6. 5. Växjö Lakers : Conversation About Co-branding & Brand Identity Redesign

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Samer Houssein; [2016]
    Keywords : Co design; participatory design; Co branding; branding; brand identity; rebranding; redesign; graphic design; logotype; sport; facelift; how to design a logo; bygga varumärke; varumärke; logotyp;

    Abstract : This project is a simulation of the redesign of Växjö Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. READ MORE