Essays about: "B2C Company"

Showing result 11 - 15 of 57 essays containing the words B2C Company.

  1. 11. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  3. 12. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hallgren; Paula Mamusha; [2021]
    Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

  4. 13. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

  5. 14. Cross-Functional Team Success Factors : A Case Study at a High-Growth Scale-Up

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : JONATAN AHLQVIST; EDWARD ALPSTEN; [2020]
    Keywords : Cross-functional Teams; Organizational Communication; Organizational Culture; Business Stages; Emergent Networks; Stage Setting Elements; Enablers; Team Behavior; Tvärfunktionella Cross-functional team; Organisatorisk kommunikation; Organisationskultur; Företagsstadier; Emergenta Nätverk; Enablers; Gruppbeteende;

    Abstract : In a growing digital economy, the possibilities for newly established companies are immense, and the market for innovative, disruptive products has grown exponentially. In this environment, single-person start-ups exist alongside billion-dollar organizations with thousands of employees. READ MORE

  6. 15. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Johanna Eck; Sofie Johansson; [2020]
    Keywords : B2B; business-to-business; marketing; social media; TAM; Technology Acceptance Model;

    Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE