Essays about: "B2C Company"

Showing result 21 - 25 of 57 essays containing the words B2C Company.

  1. 21. Understanding current and future requirements on logistics service offerings in the Danish construction industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Erik Dufberg; Anton Forsström; [2019]
    Keywords : Logistics service offerings; logistics service dimensions; Danish construction industry; customer requirements.; Technology and Engineering;

    Abstract : Purpose - The purpose of this research is to create a better understanding of what the current and future customer requirements are on logistics service offerings in the Danish construction industry and how the studied case company can better match these. Methodology - The research was conducted as a case study. READ MORE

  3. 22. Organizational Buying Process in the 21st Century

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sebastian Karlsson; Vilhelm Kindberg; [2018]
    Keywords : Organizational Buying Process; B2B;

    Abstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE

  4. 23. SUSTAINABILITY MARKETING COMMUNICATION

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Audrey Maria; [2018]
    Keywords : ;

    Abstract : ABSTRACT Title: Sustainability marketing communication Student: Audrey Maria Supervisor:Venilton Reinert Purpose of the study: Understand how the companies build their communication message to achieve their sustainable positioning. Research Question: How today’s companies integrate sustainability in their communicationmessage to position themselves as a sustainable company? Method: This study uses a qualitative approach that analyses 3 different case studies of business to consumer (B2C) companies. READ MORE

  5. 24. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Helena Kindblom; Victoria Renström; [2018]
    Keywords : Customer emotion; customer engagement; customer loyalty; advocacy; customer growth; customer acquisition; customer development; customer retention;

    Abstract : With the significant shifts and upheaval in the marketplace due to digitalisation, and evolving customer behaviour, it is becoming increasingly imperative for businesses to build and maintain strong connections with their customers. This new business setting causes major implications for companies’ formulation of strategies. READ MORE

  6. 25. Sustainable E-commerce : How to integrate the dimensions of sustainability within the e-commerce sector

    University essay from Högskolan i Gävle/Industriell ekonomi

    Author : Amanda Berglund; Marie Svanteson; [2018]
    Keywords : E-commerce; sustainability; sustainable e-commerce; case studies;

    Abstract : Purpose: The purpose of the study is to investigate how the three dimensions of sustainability (environmental, economic and social) can be integrated within the e-commerce sector to make it more sustainable. Methods: Firstly, a literary research was conducted to get an overall picture of the chosen topic for the study, which later was elaborated into a literature framework. READ MORE