Essays about: "Base of the Pyramid"

Showing result 16 - 19 of 19 essays containing the words Base of the Pyramid.

  1. 16. Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

    University essay from SLU/Dept. of Economics

    Author : Fennia Carlander; Karin Lothigius; [2011]
    Keywords : base of the pyramid ; developing countries; horticultural marketing; infrastructure; Kenya; mango production; marketing strategies; rural development; small-scale farming;

    Abstract : This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. READ MORE

  3. 17. Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya

    University essay from Handelshögskolan vid Umeå universitet

    Author : Johannes Ericson; [2010]
    Keywords : BOP; Base of the Pyramid; Services Marketing; Marketing Services; Kenya; Sustainability; Cleaning Services; Emerging Economies; Marketing Plan; Case study; Sustainable Businesses; Sanitation; Sanitation Marketing;

    Abstract : .... READ MORE

  4. 18. Bankruptcy and Financial Distress Prediction in the Mobile Telecom Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Bright Kpodoh; [2010]
    Keywords : Bankruptcy prediction models; Multivariate Discriminant Analysis; Financial Distress; Financial Ratio; Corporate Failure; Corporate Governance; Telecommunication Competition;

    Abstract : Background and Problem Discussion: Signs of eminent business failure are usually evident long before official bankruptcy of any form, be it re-organization or liquidation. A number of methods have been developed over the years to assess the financial health of corporations, either using financial ratios directly or using bankruptcy prediction models based on grounded financial theories and ratios. READ MORE

  5. 19. Establishing in a BoP market - the Bangladeshi way. A MFS-study in Bangladesh.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maria Paulsson Rönnbäck; Anna Peterson; [2010]
    Keywords : BoP; Bangladesh; poverty; arsenicosis; MFS;

    Abstract : The Base of Pyramid (BoP) concept has been developed during the last decade as a response to the insufficient work made by the aid and development sector. The BoP advocates promote the idea of poor people as potential customers, and developing countries as potential profitable markets. READ MORE