Essays about: "Johannes Ericson"

Found 2 essays containing the words Johannes Ericson.

1. 1. Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya

   University essay from Handelshögskolan vid Umeå universitet

   Author : Johannes Ericson; [2010]
   Keywords : BOP; Base of the Pyramid; Services Marketing; Marketing Services; Kenya; Sustainability; Cleaning Services; Emerging Economies; Marketing Plan; Case study; Sustainable Businesses; Sanitation; Sanitation Marketing;

   Abstract : .... READ MORE

3. 2. Are you concerned? : A study of the consumers’ concern about the information the organizations’ gather about them

   University essay from Handelshögskolan vid Umeå universitet

   Author : Johannes Ericson; Vahab Bayati; [2008]
   Keywords : Privacy; Psychological distance; Information sharing; Information privacy; Privacy intrusion; Privacy concerns; Consumer privacy; Consumer information;

   Abstract : The current information society is collecting information about individual needs, wants and desires continuously with the help of new technologies. Information systems, such as consumer relationship management (CRM) have a crucial importance when providing personalized services to the customers. READ MORE