Essays about: "Björn Ullmark"

Found 1 essay containing the words Björn Ullmark.

  1. 1. The Art of Turning Relationships into Competitive Advantages : Managing direct customer relationships in China

    University essay from Handelshögskolan BBS

    Author : Anna Holmqvist; Michael Nørkjær; Björn Ullmark; [2009]
    Keywords : China; Competitive advantage; Customer relationship; Dako; Emerging country market;

    Abstract : Many firms are today established in China via intermediaries, such as distributors or agents. However this establishment is not valuable in a long-term perspective if the industry environment offers a possible higher return on investment by establishing on its own. READ MORE