Essays about: "Brand sensitivity"

Showing result 6 - 10 of 19 essays containing the words Brand sensitivity.

  1. 6. Determination of thermal conductivity for mastic asphalt by combining previously performed laboratory work and TASEF

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : Martin Kruse Lindgren; [2021]
    Keywords : Mastic asphalt; BPGJA-11; thermal conductivity; TASEF; FEM; Timber; Gjutasfalt; BPGJA-11; termisk konduktivitet; TASEF; FEM; Trä;

    Abstract : Mastic asphalt is a material which in Sweden mainly is used as coating for bridges, parking decks, courtyards and terraces. Mastic asphalt is a material built-up by a combination of bitumen (a type of binder), well-graded aggregate (consists of both coarse and fine ballast), filler, sand and sometimes also fine graded macadam. READ MORE

  3. 7. Volvo's Whisper

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Wenting Xu; [2020]
    Keywords : Autonomous; Mobility; Children; Biophilia; Vehicle Interior Design;

    Abstract : The reason why the author came to Sweden made her think about her own experience living in the megacities. She realized that the people live nearby nature have more attention care about themselves, others, and the environment. They have a sensitivity of quality, comfort, and freshness, and even sustainability since they are young. READ MORE

  4. 8. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Yi Wei; Jiaying Zhu; [2020]
    Keywords : Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

    Abstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE

  5. 9. Comparing a full scale test with FDS, FireFOAM, McCaffrey & Eurocode

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : Erik Edin; Mattias Ström; [2019]
    Keywords : FDS; FireFOAM; OpenFOAM; Performance-Based Design; Localized fire.;

    Abstract : In the rapidly growing field of CFD-calculations (Computational Fluid Dynamics), companies and organizations are bringing forth new tools, tools that display an image of a given fire scenario. These tools are developed because they provide time efficiency as well as a sustainable economic approach. READ MORE

  6. 10. Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O’Riordan; Emelie Pine; Catalina Constantin; [2019]
    Keywords : Consumer Involvement; Brand Identity Prism; Oatly; Alpro; Business and Economics;

    Abstract : Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. READ MORE