Essays about: "Brand sensitivity"

Showing result 11 - 15 of 19 essays containing the words Brand sensitivity.

  1. 11. Multi-scale modelling of fire in accelerator tunnels: a CERN case study

    University essay from Lunds universitet/Avdelningen för Brandteknik

    Author : Melchior Schepers; [2018]
    Keywords : Multi-scale modelling; CFD; tunnel fires; FDS; CERN; particle accelerator; Technology and Engineering;

    Abstract : Multi-scale modellering is een nieuwe benadering in het modelleren van rook en brand in systemen waarbij de grootte van het domein een meer conventionele volledige 3D modellering onmogelijk maakt. Het domein wordt opgesplitst in een 1D en 3D gedeelte om zo de simulatietijd te verminderen. READ MORE

  3. 12. The Gentleman, The Rebel and The Villain: A comparative study of the scandal-sensitivity of athlete personalities in sports marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anthony Grivas; Fabian Bratell; [2018]
    Keywords : sports marketing; celebrity-athlete endorsement; social psychology; scandals; consumer response;

    Abstract : Celebrity athletes have been powerful marketing tools throughout the professionalization and commercialization of sports. During the last couple of decades, the amount of sponsorship money allocated to the sports industry has rapidly increased, outplaying other sectors of entertainment. READ MORE

  4. 13. Shadow effects in open cross-sections : An analysis of steel temperatures with COMSOL Multiphysics, TASEF and Eurocode

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : Lucas Andersson; [2018]
    Keywords : Shadow effects; Construction; Fire; COMSOL; TASEF; EUROCODE; Steel; Thermal radiation; Separated boundary conditions;

    Abstract : Steel is a material commonly used in various constructions such as high-rise buildings, sport arenas, ships etc. Steel is a versatile building material due to its isotropic characteristics, e.g. both high tensile- and compressive strength. READ MORE

  5. 14. Mapping of open-answers using machine learning

    University essay from KTH/Matematisk statistik

    Author : Viking Björk Friström; [2018]
    Keywords : ;

    Abstract : This thesis investigates if a model can be created to map misspelled answers from open-ended questions to a finite set of brands. The data used for the paper comes from the company Nepa that uses open-questions to measure brand-awareness and consists of misspelled answers and brands to be mapped to. READ MORE

  6. 15. Beware. Your good intentions might just come back to haunt you : an exploratory study examining sensitive CSR initiatives’ influence on brand image

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Jennifer Eriksson; Johanna Henriksson; [2016]
    Keywords : Corporate social responsibility CSR ; political CSR; brand image; refugee crisis; sensitivity;

    Abstract : The refugee crisis is a current and wildly debated topic in the Swedish society today. As a result, companies that engage themselves in the topic experience both positive and negative reactions. Theory suggests that CSR initiatives in a western context suffer a greater risk of being interpreted as political. READ MORE