Essays about: "Brand sensitivity"

Showing result 16 - 19 of 19 essays containing the words Brand sensitivity.

  1. 16. How can customer behavior be changed in order to increase sales of organic products

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Rebecca Hammel; Matilda Klasson; [2015]
    Keywords : DiVA; master thesis; Organic; Sustainability; Brand Knowledge; Behavior Theory; DiVA; examensarbete; uppsatts; Ekologisk; Hållbarhet; Märkeskunskap; Beteendeteori;

    Abstract : During the last few years, awareness of environmental- and health related problems have grown dramatically. An area that has a contributed to these concerns are the food industry. It has affected the demand of greener products such as organic food, which aims to be healthier and better for the environment. READ MORE

  3. 17. Brands in business-to-business : A qualitative research of brand influence in organizational buying behavior

    University essay from Institutionen för marknadsföring (MF)

    Author : Andreas Gartnell; Martin Freij; Adam Svensson; [2013]
    Keywords : B2B; Brand influence; Brand Consciousness; Brand preference; Brand importance; Brand sensitivity; Organizational buying behavior; Product involvement;

    Abstract : Brands are well recognized to create trust and develop both cognitive and emotional ties with customers, but primarily in business-to-consumer (B2C) markets. Recent research acknowledges the fact that brands, despite the differences between B2C and business-to-business (B2B) contexts, may carry valuable features in B2B contexts as well. READ MORE

  4. 18. The value of brand values

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Caroline Therése Lanetoft; [2012-11-26]
    Keywords : Brand values; brand equity; consumers’ interpretation of brand values; consumer behaviour; brand management; engagement; brand sensitivity; brand knowledge; brand association; added value; brand loyalty; brand image;

    Abstract : As the society is changing due to technology, the markets are emerging into becoming more homogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers interpret brand values and how brands can generate value for the consumers’. READ MORE

  5. 19. Drinking coffee for a better world

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Emma Renström; Martina Börjesson; [2010]
    Keywords : Fair trade; consumer behavior and co branding;

    Abstract : In the beginning of the twenty-first century it became clear what consequences companies’pursuit of economical growth had created on our environment and our social lives. Now theworld is standing in front of a challenge and that is to find a sustainable way to produce,consume and live in order to help our environment and social lives. READ MORE