Essays about: "CHINA MOBILE"

Showing result 6 - 10 of 58 essays containing the words CHINA MOBILE.

  1. 6. In-store mobile payment in western countries : A study on readiness and adoption

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : XINYU LI; YI LIU; [2021]
    Keywords : ;

    Abstract : The purpose of this master thesis is to investigate the characteristics that made in-store mobile payment in China fast and highly adopted and to give suggestions for developing in-store mobile payment in western countries with the readiness of these characteristics. From the literature study, several characteristics are identified, including trust in mobile payments, expectation of fast transactions, quick and easy authentication, willingness to share personal data, low level of consumer credit, high adoption of QR codes for payment, friendly development environment, price-sensitive, easily influenced by other people, high cash preference, low adoption of NFC, and low availability of different payment options. READ MORE

  3. 7. Promoting a Circular Economy in the Mobile Phone Product System in China

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Shihui Wang; [2020]
    Keywords : Mobile phone; System dynamics model; Sustainability profit; Old-for-new policy; Eco-design; Product service system;

    Abstract : The concept of the circular economy has been introduced to China and encouraged to be implemented in manufacturing industries by the government in recent years. The implementation of a circular economy in the mobile phone product system can potentially serve as a solution to reducing a significant amount of waste mobile phones. READ MORE

  4. 8. How does social media marketing affect mobile game companies’ brand equity in China?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lingyu Ye; Mingze Gao; [2020]
    Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

    Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

  5. 9. The Application of the Extended Technology Acceptance Model in Different Cultural Contexts to Understand Mobile Payment Adoption : A comparative study between China and Sweden 

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Yusha Zhang; Klavdija Zalar; [2020]
    Keywords : mobile payment; mobile-commerce; user adoption; UTAUT; China; Sweden; culture; Hofstede; behavioural intention; perceived information security;

    Abstract : Rapid technological progress has transformed our daily activities. One of these is how we pay for goods. Mobile payment is a payment option with great potential, but it is still struggling to become part of individuals' daily life. Previous research shows that adoption and acceptance of mobile payment vary widely between different countries. READ MORE

  6. 10. INVESTIGATION OF CHARGING INFRASTRUCTURE FOR ELECTRIC VEHICLES : - A case study of Beijing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Zhen Li; [2019]
    Keywords : China; Beijing; business model; Electric vehicle; EV; electric car; new energy vehicle; charging infrastructure; charging infrastructure operators; charging service operator; charging pile; charging post; charging service; value proposition; value creation; value capture; Kina; Peking; affärsmodell; Elfordon; EV; elbil; laddningsinfrastruktur; laddningsinfrastrukturoperatörer; laddningsoperatör; laddstolpe; laddningsstation; laddningstjänst; värderbjudande; värdeskapande; värdefångst;

    Abstract : Promoting the use of electric vehicles (EVs) has become an important measure to solve the environmental issue in China. In Beijing, the number of EVs has increased rapidly during recent years. In parallel, an extensive charging infrastructure has been deployed. READ MORE