Essays about: "CUSTOMER LOYALTY THEORIES"

Showing result 16 - 20 of 47 essays containing the words CUSTOMER LOYALTY THEORIES.

  1. 16. Unexpected Item in the Bagging Area : An Examination of Joint Recovery and Customer Satisfaction in Retail Self-Service

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Maria Alvarez Zea; Marissa Metro; [2018]
    Keywords : Self-Service Technologies; Service Failure; Service Recovery; Retail; Customer Loyalty; Joint Recovery; Co-Creation; Customer Satisfaction;

    Abstract : With the growth of self-service technologies in retail stores and services, service failure of the technology is seemingly inevitable. This has lead to the question of how these failures influence customers, specifically their satisfaction and loyalty. READ MORE

  3. 17. Is frozen the new fresh? : An observational study of low-involvement product choices.

    University essay from Umeå universitet/Företagsekonomi

    Author : Josefine Furbeck; Sofia Sjödin; [2017]
    Keywords : Sustainable consumption; consumer behavior; food waste; brand loyalty; consumer decision-making processes; habitual buying; variety-seeking behavior; low-involvement products; observational study;

    Abstract : The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. READ MORE

  4. 18. Framtidens digitala konsument: En kvalitativ studie om konsumenternas attitydformering till personuppgifter och företags arbete med individanpassad marknadsföring

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hampus Rossberg; Sally Persson; [2017]
    Keywords : Personalized marketing; Relationship marketing; CRM; Personal data; Personal integrity; Trust; Loyalty; Fear; Control; Social Sciences;

    Abstract : This study aims to create a deeper understanding of consumer attitudes regarding personalized marketing and companies collection and analysis of personal data. It also aims to contribute to a broader knowledge about the opportunities and challenges companies can face if consumer change their behavior if more control is given to them regarding their personal data. READ MORE

  5. 19. The role of CSR in B2B customer relationships : A qualitative case study on a Swedish bank’s CSR initiative

    University essay from Umeå universitet/Företagsekonomi

    Author : Jenny Janslätt Axelsson; Victoria Blick; [2016]
    Keywords : ;

    Abstract : This study aims to explore how CSR can serve as an influencing factor within interfirm relationships, more specifically, within the business relationship between a professional service company and their B2B-customers. CSR is a major topic in businesses today and has consequently become an elementary factor for organizations to implement in their strategies. READ MORE

  6. 20. Instagram Brand Equity : How Generation Y can be reached through Instagram Marketing

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Frida Johansson; Sofia Engström; [2016]
    Keywords : Instagram; Marketing; Generation Y; Brand Equity; User Generated Content;

    Abstract : Taking a photo and hitting share is easy. The social media platform - Instagram - is an effective way to build brands and increase customer loyalty. It started in 2010 and currently the number of users is over 400 million. READ MORE