Essays about: "CUSTOMER LOYALTY THEORIES"

Showing result 6 - 10 of 47 essays containing the words CUSTOMER LOYALTY THEORIES.

  1. 6. Exploration of customer-based brand equity in the field of accounting

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mikko Komulainen; [2021]
    Keywords : Customer-based brand equity; brand value; brand uniqueness; brand quality; corporate credibility; brand loyalty intention;

    Abstract : Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. READ MORE

  3. 7. The unexplored power of buzz in the video game industry

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Hammarsten; Sofie Hägerbrand; [2020]
    Keywords : Buzz; hype; anticipation; marketing; video game; customer-based brand equity; CBBE; pre-release consumer buzz; PRCB; expectations;

    Abstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE

  4. 8. Effects of Value-Added Service on Customer Retention : A case study on Telenor Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanjida Rifat Rahman; Jannatul Fardous; [2020]
    Keywords : ;

    Abstract : The main purpose of this thesis is to showcase and describe the effect ofvalue added service on customer retention. The investigation has been donethrough a qualitative study which is based on a semi structured interview of10 managers and by analyzing previous theories. READ MORE

  5. 9. Past, Present and Future of Brand Trust : A case study done in the Swedish market

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Alexander Bergström; Stefan Zuazu; [2019]
    Keywords : Brand trust; Digitalization; Satisfaction; Communication; Authenticity and Blockchain;

    Abstract : Purpose: The purpose of this thesis is to investigate the declining direction that brand trusthas taken, throughout the past years in the Swedish market. Analyzing the present situation tobe able to build a picture of future solutions that brands could use in trying to build trust. READ MORE

  6. 10. A Happy Customer is a Paying Customer

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Danielsson; Simon Broström; [2019]
    Keywords : Business Development; Retail; Marketing;

    Abstract : This cross-sectional study has investigated the relationship between how parents perceive retail stores that try to be more family friendly. It has also examined which factors parents value when it comes to stores being family friendly. READ MORE