Essays about: "Carlos Rosel Iguiniz"

Found 1 essay containing the words Carlos Rosel Iguiniz.

  1. 1. Shaping the consumption of mobility. A netnographic study of shared mobility business models' circular value propositions.

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Carlos Rosel Iguiniz; [2019]
    Keywords : value proposition; value qualities; shared mobility; circular business model; circular value proposition; netnography; online ethnography; Business and Economics;

    Abstract : This thesis follows the short path drawn by scholars in the empirical study of CE value propositions, aiming to provide answers to how firms attempt to shape urban mobility consumption in practice. For doing so, this paper takes over the empirical study of the value propositions of ten innovative shared mobility business models which constitute on its own some practical examples of circular business models from a theoretical perspective. READ MORE