Essays about: "Caroline Liljenberg"
Found 2 essays containing the words Caroline Liljenberg.
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1. Cause Related Marketing - The determining factors behind consumers’ intention to participate in different types of Cause Related Marketing campaigns
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose - To extend the understanding of the determining factors behind consumers’ intention to participate in Cause Related Marketing campaigns and how they differ depending on if the campaign is monetary or nonmonetary. Design/methodology/approach - Drawing on Cause Related Marketing literature, 10 hypotheses were tested through regression analysis and ANOVA. READ MORE
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2. Online Reviews - What Motivates You? : A qualitative study of Customers' Motivation to Write Online Reviews
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: To understand the consumers’ motivation to write online reviews is of importance, especially for companies since a large number of reviews have a positive influence on sales. Previous research has been done regarding what motivate consumers to provide user generated content, online word of mouth and also, to some extent, online reviews. READ MORE