Essays about: "Consumer Decision. Social Responsibility"

Showing result 6 - 10 of 20 essays containing the words Consumer Decision. Social Responsibility.

  1. 6. The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sarah Björck; [2019]
    Keywords : CSR; Corporate Social Responsibility; Consumer perception; Consumer awareness; Consumer values; Consumer attitudes; CSR purchase criterion;

    Abstract : Corporate Social Responsibility has grown in importance of the present society and therefore becomes a meaningful operation for companies today. Since the society is structured by consumers, companies have been forced to adapt this concept in their work, by the reason of keeping and gaining the consumers. READ MORE

  3. 7. Smartphone sustainability assessment using multi-criteria analysis and consumer survey

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Janis Gedusevs; [2018]
    Keywords : smartphones; multi criteria analysis; sustainability; environmental management; transparency; corporate social responsibility;

    Abstract : Sustainability is a fairly new emerging business concept for manufacturing industry and this thesis will focus on smartphone manufacturing industry. In 2015 there were 1.86 billion smartphone users and it is estimated to increase to 2.87 billion in 2020. READ MORE

  4. 8. The effect of corporate social responsibility on consumers buying decisions : An empirical study of a Swedish grocery retailer

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Erik Hellqvist; Hans-Magnus Malmström; [2016]
    Keywords : CSR; customer value; buying decision; ecological products; food and grocery retailer;

    Abstract : Aim: The aim of this study is to analyze how CSR affects consumer behavior and how consumers are affected by, act on and behave as a result of the CSR strategies implemented by Coop grocery stores. If people are aware, have knowledge and what they know about Coop´ CSR work will be analyzed and compared with the help of survey investigations conducted in both Stockholm and Gävle. READ MORE

  5. 9. Do consumers give Fairtrade a fair chance in the supermarket?

    University essay from Umeå universitet/Företagsekonomi

    Author : Rasmus Nilsson; Robin Eckerblad; [2014]
    Keywords : Fairtrade; Branding; CSR; ethical products; Fairtrade products; consumer behavior; purchase decision;

    Abstract : How often have you walked around in the supermarket trying to decide what product by which brand to choose? The options are many. Some people look for the price tag while others are more influenced by the esthetic appeals of the packaging design. Some people might look for ethical or environmental aspects of the brand. READ MORE

  6. 10. CORPORATE SOCIAL RESPONSIBILITY AS A CATALYST FOR CONSUMER CHOICE

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : GBOLAHAN AWOMODU; OHIORENUA ALOFOJE; OYEWOLE FASEHUN; [2014]
    Keywords : Corporate; Social; Responsibility; Consumer; Choice.;

    Abstract : Even though research on CSR activities has been on the rise, they do not have generally ratified and widely acclaimed explanation with regard to the variation in consumer response to firms operating within the same industry and supporting the same CSR activities. The aim of this research was to investigate the role of corporate social responsibility (CSR) in catalyzing consumer choice. READ MORE