Essays about: "Coolness"

Found 5 essays containing the word Coolness.

  1. 1. Not so Cool Japan? Exploring the perceptions of contemporary Japan among Euro-American exchange students

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Luke Farrelly-Spain; [2023]
    Keywords : Orientalism; Perceptions; Nihonjinron; Japan; Popular culture; Cultural engagement; Coolness; Othering; Social Sciences;

    Abstract : This thesis examines the perceptions of Japan among Euro-American international students and investigates how these perceptions influence their motivation to study in the country. By exploring the relationship between popular culture, orientalist depictions, and cultural engagement, this study aims understand the complex dynamics which shape these students' attraction to Japan and their understanding of its culture. READ MORE

  3. 2. What is a “good” forest? : a case study from Nepal to understand local women’s values for people-centred restoration

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Tina Jahn; [2023]
    Keywords : people-centred restoration; forest restoration; community-based forest management; community forestry; social inclusion; gender inclusion; equity; livelihood benefits; participation;

    Abstract : Restoration is seen as a key strategy to counteract global issues of the climate crisis, deforestation, and land degradation. However, restoration initiatives are being criticised for failing to consider social and political dimensions, leading to negative effects on ecosystems and people. READ MORE

  4. 3. What makes a fashion apparel brand cool? : An exploratory study on Gen-Z men

    University essay from Jönköping University

    Author : Martin Rosén; [2022]
    Keywords : Brands; Coolness; Brand coolness; Gen-Z; Gen-Z men; Gen-Z consumption; Fashion consumption; Men and fashion; Fashion brands;

    Abstract : Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. READ MORE

  5. 4. The Vincent Vega in Helmut Lang : Framing Helmut Lang's Coolness in Relation to Cool Movie Characters

    University essay from Stockholms universitet/Modevetenskap

    Author : Sophie Büttner; [2021]
    Keywords : Coolness; American movies; Helmut Lang; Myth; Embodiment; Stereotypes; Gender;

    Abstract : Coolness is a desired but overlooked concept in fashion. The thesis The Vincent Vega in Helmut Lang: Framing Helmut Lang’s Coolness in Relation to Cool Movie Characters sheds light on how coolness is created in Helmut Lang’s spring 2004 collection in relation to movie representations. READ MORE

  6. 5. Attract cash by being cool : Exploring the impact of brand coolness on customers willingness-to-pay

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karl Jansson; Simon Johansson; [2021]
    Keywords : Brand coolness; Status; Self-brand connections; Brand attitudes; Brand love; Word-of-mouth; Willingness-to-pay;

    Abstract : Background: Brand coolness is a research area that has been established in prior research. Brand coolness has been defined as a subjective, dynamic, socially constructed, and positive trait brands have. READ MORE