Essays about: "Corporate Contributions"

Showing result 11 - 15 of 89 essays containing the words Corporate Contributions.

1. 11. Next Stop: Value Creation - Analysing the Potential to Enhance Public Transport Authorities’ Strategic Corporate Social Responsibility by Providing Mobility as a Service

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nick Reimer; Timo Schirwitz; [2022]
   Keywords : Creating shared value; value creation; social responsibility; corporate social responsibility; strategic corporate social responsibility; business strategy; mobility; mobility as a service; public transport; public transport authority; Business and Economics;

   Abstract : Concepts such as Creating Shared Value [CSV] and Strategic Corporate Social Responsibility [SCSR] respond to a demand for organisations to take responsibility for their contributions to increasing social issues such as social exclusion or the effects of climate change. The concept of SCSR is describing activities that provide economic values for organisations while at the same time targeting social issues, thereby bringing social responsibility into the core of organisations. READ MORE

3. 12. The implementation of strategic CSR in small and medium-sized enterprises through leadership, communication, and decision-making processes : A qualitative study within the hotel industry

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Cécile Marie Andrée Bru; Stella Hrvatin; [2022]
   Keywords : Strategic CSR Implementation; hotel industry; SMEs; leadership; decision-making; communication;

   Abstract : This paper analyzes how Small and Medium-Sized Enterprises, SMEs in the hotel industry implement strategic Corporate Social Responsibility, CSR through the lenses of leadership, decision-making, and communication. Additionally, this research explores how the implementation differs between small and large hotel companies. READ MORE

4. 13. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Lilliehorn; Johanna Schönberg; [2022]
   Keywords : Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

   Abstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE

5. 14. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Victoria Friman; Karin Forslund; [2022]
   Keywords : Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

   Abstract : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. READ MORE

6. 15. Defect intention : the specific challenges faced by women in open source that may predict (or influence) their intention to leave an open source software project/community

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Ivanna Altena; Georgi A. Markov; [2022]
   Keywords : Diversity; Equity; and Inclusion; Open source; Open source software; Women in Open Source; Defect intention; Intention to leave; Multiple regression.;

   Abstract : Background Open source is largely accepted as an important innovation driver in the technology industry. Even though inclusion and diversity is beneficial for the success of technology projects (including open source software projects), many statistics are pointing out that diversity in open source is even worse than in the technology sector in general. READ MORE