Essays about: "Corporate brand success"

Showing result 1 - 5 of 25 essays containing the words Corporate brand success.

1. 1. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
   Keywords : Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

   Abstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE

3. 2. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
   Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

   Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

4. 3. "Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mathea Talene Herzberg; Louisa Krischkowsky; Julius Grigaliunas; [2023]
   Keywords : Brand Activism; Brand Management; Corporate Social Responsibility; Business and Economics;

   Abstract : Purpose: Brand Activism is a phenomenon that only recently became an area of greater interest. The aim of this paper is to follow a call for research and develop a framework that aids brand managers and other decision makers to identify essential prerequisites that their brand should have in place to increase the likelihood for successful Brand Activism. READ MORE

5. 4. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
   Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

   Abstract : Based on an interest to contribute to further understanding of the area of CSR marketing the purpose of this article is to explore the perceptions and effects of marketing where companies take a public standpoint in social issues. Through analysis of millennials’ perceptions and the outcomes of this type of marketing the study aims to increase the knowledge of how business as well as society are influenced. READ MORE

6. 5. Increasing OrganizationalEfficiency in a Cross-Brand, Cross-Cultural Project : A Case Study of a Swedish-German R&DCollaboration

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Elly Pensjö; [2020]
   Keywords : Cross-culture; cross-brand; Swedish-German collaboration; organizational efficiency .; Tvärkulturellt samarbete; tysk-svenskt samarbete; organisatorisk effektivitet;

   Abstract : It is increasingly common that organizations enter different forms of collaborations to extend their capabilities in order to reach mutual goals and remain competitive on a rapidly changing market. Due to a gap in literature on cross-cultural collaborations, the purpose of this study is to explore how to increase organizational efficiency in a cross-brand, cross-cultural project. READ MORE