Essays about: "Country-of-origin and FMCG-market"

Found 1 essay containing the words Country-of-origin and FMCG-market.

  1. 1. Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Caroline Zetterman; Martine Rogstad; [2012]
    Keywords : Brand Equity; Corporate Brand; Product Brand; Country-of-origin and FMCG-market; Business and Economics;

    Abstract : The aim of this study is to investigate if brands country-of-origin image has an impact on Swedish and Norwegian consumers’ within the dimensions of brand equity, in the domestic FMCG sector of chocolate, in order to provide new insight in the are of corporate branding.... READ MORE