Essays about: "Customer’s motivation"

Showing result 21 - 25 of 147 essays containing the words Customer’s motivation.

  1. 21. Value Co-creation in Slow Fashion : Exploring opportunities in new product development

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Gunnhildur Pétursdóttir; Liisi Lehtonen; [2022]
    Keywords : Slow fashion; Value co-creation; New product development; Consumer perspective; Company perspective;

    Abstract : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. READ MORE

  3. 22. Mind the gap: Bridging the Intention Behavior Gap of Physical Activity using Digital Technology : An explorative study how consumers are using digital technology and what drivers are influencing their behavior

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Fabian Wendig; Julian Rüschendorf; [2022]
    Keywords : Intention Behavior Gap; Digital Technology; Physical Activity; Technology Acceptance Model; Theory of Planned Behavior;

    Abstract : Background: Even though the health benefits of regular exercises are common knowledge, a concerning trend of obesity due to a lack of physical activity in the population exists. As Digital Technology is largely adapted among consumers, the question is if and how it can be used as a tool to close the intention behavior gap concerning physical activity. READ MORE

  4. 23. Super Market Bros. : A qualitative study on gamification of sustainable grocery purchases

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Katy Gokal; Alexander Svensson; Simon Johansson; [2022]
    Keywords : gamification; grocery shopping; consumption; SDG 12; sustainability; sustainable consumption; retail;

    Abstract : Background: Gamification is the application of game design elements in non-gameenvironments and is used to optimise experiences. Existing literaturedoes not explain which game design elements are applicable tosustainable grocery purchases or why. READ MORE

  5. 24. To Return or Not to Return - A Quantitative Study on the Effects of Alternatives to Free Return Policies

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Beatrice Borgh; Anastasia Hjelm; [2022]
    Keywords : Attitude; Intention; Sustainability Perception; Returns; Return Policies;

    Abstract : Fashion e-commerce is growing rapidly and poses a big threat to the environment by being accountable for 10% of humanity-caused greenhouse gas emissions. Despite this, customers continue to purchase, and return, more items from online fashion retailers than ever. READ MORE

  6. 25. A new, fast, and efficient automatic tuner for the ABB AC 800M family of controllers

    University essay from Lunds universitet/Institutionen för reglerteknik

    Author : Magnus Lundh; [2021]
    Keywords : Technology and Engineering;

    Abstract : The most common controller in the process industry today is the PID controller due to its simple structure. A regular factory may have thousands of different PID controllers in use where each of them has to be tuned to work satisfactory. READ MORE