Essays about: "Customer service and satisfaction"

Showing result 16 - 20 of 318 essays containing the words Customer service and satisfaction.

  1. 16. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Marcus Hagström; Karl Granbom; [2023]
    Keywords : Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

    Abstract : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. READ MORE

  3. 17. Contextualizing Customer Feedback: A Research-through-Design Approach - Alternative Approaches and Dialogical Engagement in Survey Design

    University essay from Uppsala universitet/Människa-datorinteraktion

    Author : Rasmus Svensson; [2023]
    Keywords : Human-Computer Interaction; Research-through-Design RtD ; Digital Service Design; Enterprise Resource Planning ERP systems; Invoicing; Customer Experience CX ; Customer Satisfaction CS ; Contextualization; Dialogical Approach; Customer Journey; Survey design; Questionnaire design; Net Promoter Score NPS ; Customer Satisfaction Score CSAT ; Customer Effort Score CES ; Chatbot; Virtual Agent; Customer Support Agent; Design Guidelines; Double Diamond; User Experience UX ; User Interface UI ; Interaction Design ID ;

    Abstract : Providing context behind customer feedback remains a challenge for company’s who rely on approaching Customer Experience (CX) through standardized Customer Satisfaction (CS) metrics like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Practical guidelines for monitoring CS throughout the customer journey are limited, creating a gap in academic research. READ MORE

  4. 18. From Plate to Palate: Elevating Customer Experience Management and Satisfaction : A case study of Swedish fine dining restaurants

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benmakhlouf Sara; Rodrigo Fajardo; [2023]
    Keywords : Fine dining restaurants; customer experience; customer satisfaction; five aspects of a meal model; service blueprints; service clues and messages;

    Abstract : Customer experience is a broad topic that can cover several different branches,fields and industries. Various researchers have done significant work into thetopic, yet it still has gaps of fragmentation and an overall understanding on howto manage it. READ MORE

  5. 19. SMARTQUAL LITE : Assessing the Property Management’s Technological Service Quality of Office Buildings in Stockholm

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : David Lindström; [2023]
    Keywords : PropTech; Smart Buildings; Smart Real Estate; Property Management; Service Quality; Customer Experience; Tenant Satisfaction; PropTech; Smarta byggnader; Smarta fastigheter Fastighetsförvaltning; Servicekvalitet; Kundupplevelse Hyresgästnöjdhet;

    Abstract : This master's thesis presents the development of a conceptual model, SMARTQUAL LITE, designed to measure and evaluate the quality of services delivered by smart buildings. The purpose of this research is to provide a foundation for a comprehensive service quality model, SMARTQUAL, enabling smart building service providers to enhance their service offerings and effectively meet tenant demands. READ MORE

  6. 20. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE