Essays about: "Daniel Kopecky"

Found 1 essay containing the words Daniel Kopecky.

  1. 1. Factors influencing product launch strategies - a case study of the mining industry

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Yeasmeen Sultana; Klaudia Mordarska; Daniel Kopecky; [2016]
    Keywords : Product Launch; Stage-Gate; Marketing-Mix; NPD New Product Development ;

    Abstract : The purpose of this thesis is to investigate factors which influences product launch strategies. ... READ MORE