Essays about: "Data-driven marketing"

Showing result 16 - 20 of 28 essays containing the words Data-driven marketing.

1. 16. Blockchain's influence on digital marketing : An exploratory study examining blockchain in relation to big data and digital marketing

   University essay from Umeå universitet/Företagsekonomi

   Author : Jimmy Brauer; Björn Linnala Eriksson; [2020]
   Keywords : Blockchain; Digital Marketing; Big Data; GDPR;

   Abstract : Today's society has grown to be highly digitalized where technologies are playing a large role in everyone's lives. Moreover, society is still developing at a rapid pace, with a new innovation around every corner and with more and more business conducted online. READ MORE

3. 17. Big data analysis of Customers’ information: A case study of Swedish Energy Company’s strategic communication

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Samra Afzal; [2019]
   Keywords : Big Data; Strategic Communication; Inbound marketing; Inbound communication;

   Abstract : Big data analysis and inbound marketing are interlinked and can play a significant role in the identification of target audience and in the production of communication content as per the needs of target audience for strategic communication campaigns. By introducing and bringing the marketing concepts of big data analysis and inbound marketing into the field of strategic communication this quantitative study attempts to fill the gap in the limited body of knowledge of strategic communication research and practice. READ MORE

4. 18. Data driven marketing : How to gain relevant insights through Google Analytics

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Jenny Carlsson Ståbi; [2019]
   Keywords : Marketing analytics; Web analytics; Google Analytics; Analysis; Measurement; Data driven; Effects; Insights;

   Abstract : In this report, problems regarding the retrieving, measuring, and analysis of data when analysing marketing effects in the web analytics tool Google Analytics will be discussed. A correct setup, configuration, maintenance, campaign tracking and the understanding of the data in Google Analytics is essential to be able to achieve relevant insights. READ MORE

5. 19. Developing a Digitally Transformed Business Model

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Joy Nielsen; [2018]
   Keywords : Danish Movies; Digital Transformation; Cinema; Distribution; Digitalization; Business Models;

   Abstract : Online movie distribution has become a common practice after giants such as HBO and Netflix have entered the scene. Despite the new digital technologies, the Danish movie industry are having a hard time benefitting from these. READ MORE

6. 20. Channel attribution modelling using clickstream data from an online store

   University essay from Linköpings universitet/Statistik och maskininlärning

   Author : Kevin Neville; [2017]
   Keywords : Clickstream data; Channel attribution; Logistic regression; Variable selection; Data driven marketing;

   Abstract : In marketing, behaviour of users is analysed in order to discover which channels (for instance TV, Social media etc.) are important for increasing the user’s intention to buy a product. The search for better channel attribution models than the common last-click model is of major concern for the industry of marketing. READ MORE