Essays about: "Digital Media Channels"

Showing result 1 - 5 of 96 essays containing the words Digital Media Channels.

1. 1. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

   University essay from Göteborgs universitet/Graduate School

   Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
   Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

   Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE

3. 2. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anna Nilsson; [2023]
   Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

   Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

4. 3. Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Syed Rubyat Ahsan; Menu Geethika Nishadi; [2023]
   Keywords : SMEs; Digital marketing; Digital marketing channels; Internet marketing; Digital marketing ecosystem; Digital marketing challenges; Social media; Digital marketing in developing countries.;

   Abstract : .... READ MORE

5. 4. Strategic Narratives During Armed Conflict : The Case of Ukraine Post-2022 Russian Invasion

   University essay from Malmö högskola/Institutionen för globala politiska studier (GPS)

   Author : Linh Pham; [2023]
   Keywords : discourse analysis; Ukraine; Russia; strategic narratives; digital diplomacy; political communication; national identity archetypes;

   Abstract : This thesis contributes to the digital and narrative turn in International Relations, supplying a response to the inquiry ‘Which strategic narratives have emerged in Ukraine’s digital diplomacy following the February 2022 Russian invasion?’ The paper observed how the field of politics is revitalised by the interplay between political communication during times of incertitude, digital diplomacy and the trend of personalisation. The thesis evaluated different approaches taken by prior theorists of these spheres and leveraged their knowledge in order to respond to the research question. READ MORE

6. 5. Too private for a politician or too public for a mother? : Representative claims of motherhood in Ebba Busch and Annie Lööf's YouTube videos

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Caroline Lloyd; [2023]
   Keywords : Political communication; motherhood; the representative claim; YouTube; thematic analysis; Swedish politics; Ebba Busch; Annie Lööf; representation; Social Sciences;

   Abstract : This thesis explores the transformative impact of social media platforms on communication and representation. More specifically, it investigates the themes of motherhood portrayed in the YouTube videos of Swedish party leaders and how these themes relate to the process of democratic representation. READ MORE