Essays about: "Digital Organizational Storytelling"

Found 1 essay containing the words Digital Organizational Storytelling.

  1. 1. Digital Organizational Storytelling and Users: Case Study on the Perceived Role of Users in the Storytelling of the Digital Organization Kurzgesagt

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Pedro Alejandro Velazquez Bañuelos; [2023]
    Keywords : Digital Organizational Storytelling; Network Protocols; Digital Organizations; Narratives; Antenarratives; YouTube; Case Study.;

    Abstract : Aim – The thesis aims to advance the knowledge on the potential that user perceptions have in adopting a role in the digital organizational storytelling of a digital organization, and the impact of network protocols (the communicative codes, conventions, and language used in the digital world) in this process. Approach – The approach combines antenarrative and narrative analysis to understand the meaning, depth, and implications of user perceptions in the digital organizational storytelling practices. READ MORE