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Found 3 essays matching the above criteria.

  1. 1. Investors’ reaction to the release of public information : A cross-sectional study of the famous European football clubs from season 2002-2003 to season 2011-2012

    University essay from Företagsekonomi

    Author : Guénolé Cosquer; Jean-Eudes Berthelmé; [2013]
    Keywords : Football; information salience; public information; investors’ behavior; betting odds; financial crisis;

    Abstract : This study deals with market reaction to public information. The sample studied concerns six different famous European football clubs that are regularly involved in European competitions. READ MORE

  3. 2. A Triple Bottom Line Evaluation of the Impacts of UEFA EURO 2012: The Development of Indicators

    University essay from Göteborgs universitet/Graduate School

    Author : Boyko Kseniya; Mariya Melnyk; [2012-07-11]
    Keywords : Triple Bottom Line; Mega-sporting event; UEFA EURO 2012; Ukraine; Poland;

    Abstract : The vast majority of previous studies of mega-sporting events have had a clear focus on the evaluation of economic or social impacts, although, a need for a more holistic approach has long been acknowledged in academic research. Recently a framework known as the “Triple Bottom Line” (TBL) covering economic, socio-cultural and environmental dimensions has been incorporated into the field of mega-sporting events’ impacts studies. READ MORE

  4. 3. The Role of Mega-events in Country Branding : Case Study on Brand of Ukraine before European Football Championship 2012

    University essay from Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap

    Author : Anastasiia Klonova; [2012]
    Keywords : country image; brand Ukraine; country branding; European Football Championship 2012; mega sport event impact;

    Abstract : Successful presentation of a country as a brand and positioning its unique image on the global level can give significant opportunities for development and progress of the state in the different areas. This research applies theories on the country branding to estimate impact of mega sport events on the image of state. READ MORE