Essays about: "Filippa Sandberg"

Found 2 essays containing the words Filippa Sandberg.

1. 1. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Filippa Sandberg; Josephiene Dogan; [2023]
   Keywords : Marketing;

   Abstract : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. READ MORE

3. 2. Unwrapping the "Pass the Parcel" Deals - A Study of Value Creation in Secondary Buyouts

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Filippa Stridh; Michaela Sandberg; [2021]
   Keywords : Private equity; Leveraged buyout; Secondary buyout; Value creation; Propensity score matching;

   Abstract : This thesis examines the economic rationale of secondary buyouts and whether they provide scope for operational value creation. We formulate a series of four hypotheses to investigate two distinct categories of value sources: i) growth and ii) efficiency. READ MORE