Essays about: "Global Marketing Strategies"

Showing result 1 - 5 of 100 essays containing the words Global Marketing Strategies.

  1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
    Keywords : Digitalization; Internationalization; SME;

    Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

  3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  4. 3. Are consumers inattentive to fuel saving for Electric Vehicles? A stated choice experiment

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Lanxi Ji; [2024]
    Keywords : Climate Change; Electric Vehicle; Stated Choice Experiment;

    Abstract : The transition to electric vehicles (EVs) is a crucial component of the global green transition within the transport sector, where EVs are often characterized by higher initial costs. This study investigates whether enhancing the salience of fuel savings information influences consumer decisions towards EVs, amidst criticisms of manufacturers like Tesla for leveraging such information in marketing strategies. READ MORE

  5. 4. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  6. 5. Exploring the Factors Driving Household Food Waste

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Khawari Vincent; Nashat Fadi; [2023]
    Keywords : Household food waste; prevention; awareness; consumer behavior;

    Abstract : Food waste is a global concern with significant environmental, economic, and social implications. Despite efforts to address the issue, household-level food waste remains substantial, contributing to food insecurity and environmental degradation. READ MORE