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  1. 1. Maintaining Competitiveness Through Strategic Alliances : Case Study of Equity Bank Kenya

    University essay from Företagsekonomi

    Author : Gloria Adero; Jun Liu; [2011]
    Keywords : Strategic Alliances; Cooperation; Strategic Alliances Formation and Management; Partner Selection; Cross-Industry Cooperation;

    Abstract : Background: The Kenyan financial sector has recently been growing at high rate due to the inclusion of individuals who previously were unable access banking services. This has led to a competitive situation where banks and micro finance institutions are searching for ways to manage in this competitive sector. READ MORE