Essays about: "HOUQIANG WU"

Found 1 essay containing the words HOUQIANG WU.

  1. 1. Analyzing how companies respond to competition in an Industry : A Case Study of two B2C e-commerce companies in China

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : ZAOXUAN XU; HOUQIANG WU; [2013]
    Keywords : Competition; E-commerce industry; China; Five forces model; B2C Company;

    Abstract : Nowadays global competition has become more and more rigorous when entrepreneur operates a company in e-commerce industry. Companies, which don’t acknowledge the effective ways to respond to global competition, fail to gain more market share and there is also a risk of losing their occupied market share. READ MORE