Essays about: "young consumer behavior."

Showing result 1 - 5 of 50 essays containing the words young consumer behavior..

1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Xinying Liu; Zirong Wang; [2023]
   Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

   Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

3. 2. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
   Keywords : Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

   Abstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE

4. 3. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yaoyao Li; Tian Xin; Daiyan Zhang; [2023]
   Keywords : fast fashion; consumer behavior; Chinese young generation; sustainability;

   Abstract : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. READ MORE

5. 4. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

6. 5. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Valentin; David Narva; [2023]
   Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

   Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE