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Showing result 1 - 5 of 117 essays matching the above criteria.

  1. 1. Competing for the Curb: A Study of the Impact of Ride-Hailing Companies on Traditional Taxi Services

    University essay from Göteborgs universitet/Graduate School

    Author : Hampus Johansson; Sebastian Leijen; [2023-07-19]
    Keywords : Transportation Network Companies TNC ; Internet of Things IoT ; Business Model Canvas BMC ; Business Model Innovation BMI ; Transformation;

    Abstract : In the bustling streets of Sweden, the emergence of Transportation Network Companies (TNCs) has shaken up the taxi industry, leaving incumbents grappling with the need to adapt their business models. While previous research has explored this phenomenon in other parts of the world, little is known about its impact in Sweden. READ MORE

  3. 2. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  4. 3. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?

    University essay from Göteborgs universitet/Graduate School

    Author : Danijal Bajagilovic; Sebastian Bouroncle; [2022-08-04]
    Keywords : Roasting; Transferability; Sweden; Communication; Digital Marketing; Social Media Marketing; Customer Engagement; Branding; Authenticity;

    Abstract : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. READ MORE

  5. 4. Internet of things connected notification device for people who are hard of hearing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Wai Hang Shek; Thomas Geiger Ferotin; [2022]
    Keywords : Degree project; ESP8266; Raspberry Pi Zero W; Arduino UNO; IoT; Micro controllers; Product development; Swedish procurement; Kandidat examensarbete; ESP8266; Raspberry Pi Zero W; Arduino UNO; IoT; Mikrokontroller; Produktutveckling; Upphandling;

    Abstract : This degree project investigates the possibility to develop and re-design an IoT solution called NOT!FY, offered by the company Omnitor. NOT!FY is used by users who are hard of hearing or deaf as a complement to an accessibility communication application. READ MORE

  6. 5. Denial-of-service attacks against the Parrot ANAFI drone

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jesse Feng; Joakim Tornert; [2021]
    Keywords : Penetration testing; cyber security; drone; denial-of-service attacks; Wi-Fi IEEE 802.11.;

    Abstract : As the IoT market continues to grow, so does the need for secure wireless communication. Drones have become a popular gadget among both individuals and various industries during the last decade, and the popularity continues to grow. READ MORE