Essays about: "Jan Jarco"

Found 1 essay containing the words Jan Jarco.

  1. 1. Estimating the Impact of Website Changes on Conversion Rates

    University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Author : Jan Jarco; [2023]
    Keywords : website design; causal inference; observational study; average treatment effects; double machine learning; Business and Economics;

    Abstract : This study sought to evaluate the historical impact of changes to an ordering page of an online travel agency on its conversion rates. Data gathered from the website over a year, detailing aspects such as travel dates, prices, itineraries, number of passengers, travel time, and carriers, was analyzed. READ MORE