Essays about: "Jenny Röhrl"

Found 1 essay containing the words Jenny Röhrl.

  1. 1. Vilka lojalitetsskapande aktiviteter använder Volkswagen och Saab på den svenska bilmarknaden?

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Jenny Röhrl; Niklas Stockborg; [2007]
    Keywords : kundlojalitet; lojalitetsprogram; CRM; marknadsföring;

    Abstract : Title: What customer loyalty activities are Volkswagen and Saab using in the Swedish car industry? Authors: Jenny Röhrl & Niklas Stockborg Supervisor: Thomas A. Michel Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 ECTS Purpose: The purpose with this study is to examine the activities that Volkswagen and Saab use to create customer loyalty in the Swedish car industry. READ MORE