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1. 1. Enticing consumers to enter fashion stores : a sensory marketing perspective

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Jeton Abazi; Armin Sohani; [2016]
   Keywords : Sensory marketing; Retail; Emotions; Scent; Sight; Sound; Touch; Taste;

   Abstract : During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they affect. READ MORE