Essays about: "Laszlo Alexandru Gyori"

Found 1 essay containing the words Laszlo Alexandru Gyori.

1. 1. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Laszlo Alexandru Gyori; Arthur Heurtaux; Pedro Alonso Talavera; [2017]
   Keywords : Social Media; Brand Communities; Customer-Based Brand Equity; Service Industry; Perceived Brand Trust; Culture;

   Abstract : Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying to differentiate from the competitors and customer-based brand equity has been acknowledged as a successful marketing tool. READ MORE