Essays about: "Lei Bao"

Found 1 essay containing the words Lei Bao.

  1. 1. Consumer Involvement Related with Usability and Sociability in Digital Service

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lei Bao; Long Li; [2012]
    Keywords : Consumer Involvement; Usability; Sociability; Digital Service; Business and Economics;

    Abstract : Investigate on both usability and sociability influence consumer involvement. Since Usability has broader scope of influence, sociability has deeper scale of influence. We have concluded that consumers focus on convenience of digital service. Consumers have the intention to interact through digital service but feel reluctant to take action. READ MORE