Essays about: "M-commerce in Sweden"

Showing result 1 - 5 of 9 essays containing the words M-commerce in Sweden.

  1. 1. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Sadaoui Mehenni; [2020]
    Keywords : E-commerce; M-commerce; S-commerce; MS-commerce; Consumers’ perception; Shopping motivation; UTAUT2;

    Abstract : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. READ MORE

  3. 2. Usability in M-commerce : Critical factors to consider when adapting m-commerce

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

    Abstract : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. READ MORE

  4. 3. Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Joel Persson; Jonas Berndtsson; [2015]
    Keywords : Smartphone; e-commerce; online shopping; retail; consumer behaviour; UTAUT; Sweden; Business and Economics;

    Abstract : The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. READ MORE

  5. 4. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marco Fröhlke; Liv Pettersson; [2015]
    Keywords : TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

    Abstract : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. READ MORE

  6. 5. Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paul Monno; Da Zhi Xiao; [2014]
    Keywords : Mobile commerce; m-commerce; Technology Acceptance Model; TAM Adoption Behaviour; Cultural Difference.; Business and Economics;

    Abstract : Title: ‘Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia’ Research Question: 1. What are the differences between European and Asian consumer behavior of adopting m-commerce apps? 2. READ MORE