Essays about: "Master Thesis in green marketing"

Showing result 6 - 10 of 11 essays containing the words Master Thesis in green marketing.

  1. 6. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amin Babazade; Uliana Paramzina; [2019]
    Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

    Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE

  3. 7. Framgångsrik parkförvaltning : inspirerande vägledning från små kommuner med stora ambitioner

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Kajsa Nilsson; Elin Svensson; [2017]
    Keywords : parkförvaltning; Enköping; Sävsjö; Laholm; Sölvesborg; perenner; fickparker; gestaltning; anläggning; skötsel;

    Abstract : Parkförvaltningar i Sverige kämpar ofta i motvind på grund av allt lägre resurser, minskat inflytande i den kommunala verksamheten, ökad privatisering av parkmark och ansvar, samt brist på kunnig personal. Trots detta har flera kommuner kunnat utveckla sina parker på ett enastående sätt. READ MORE

  4. 8. Is there a Market Demand for Green Due Diligence?

    University essay from Lunds universitet/Produktionsekonomi

    Author : Hanna Berntsson; Lovisa Svensson; [2012]
    Keywords : Acquisitions; Green Due Diligence; Sustainability Measures; Transaction Services; Technology and Engineering;

    Abstract : During 2011, ÅF launched a service called Green Business Screening (GBS) that provides a situation analysis of the overall environmental performance of a company. The model measures a company’s external and internal environmental integration and evaluates sustainability work through ten categories within a company, where the focus changes from internal categories to external categories. READ MORE

  5. 9. Build it green : To create entry barriers with green marketing

    University essay from Ekonomihögskolan, ELNU

    Author : Emma Johansson; [2011]
    Keywords : Entry barriers; environmental commitment; green entry barriers; green marketing; strategic barriers to entry; structural barriers to entry; sustainability;

    Abstract : Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. READ MORE

  6. 10. Collaborative materials management : A comparison of competitive and collaborative approaches to materials management in SCM

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Farzad Khaki Boukani; Soundous Boufaim; [2010]
    Keywords : Materials Management; SCM; collaboration; competition;

    Abstract : Supply Chain Management (SCM) presents the new paradigm in strategic and operational business management for the 21st century. By offering a cooperative and integrated model of the value-creation process in a cross-organizational perspective, it also places new challenges on business management methods and instruments used, in theory as in practice. READ MORE