Essays about: "Mcdonald"

Showing result 6 - 10 of 34 essays containing the word Mcdonald.

  1. 6. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

  3. 7. Reducing the beef with beef. How a food retailer could reduce their environmental impact by changing what and how they sell

    University essay from Lunds universitet/LUCSUS

    Author : Ross McDonald; [2022]
    Keywords : food retailers; interventions; sustainable consumption; meat reduction; behaviour change; sustainability science; Social Sciences;

    Abstract : Current food consumption habits in wealthy countries continue to drive biodiversity loss and greenhouse gas (GHG) emissions. Food retailers play a key but currently understudied and underleveraged role in shifting consumer habits away from foods with high climate and biodiversity impacts (e.g. beef, lamb, milk) towards lower-impact alternatives. READ MORE

  4. 8. Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sebastian Köhler; Lum Rexha; [2022]
    Keywords : Self-service technologies; self-service kiosks; interpersonal services; human touchpoints; digital touchpoints; fast-food restaurants; McDonald’s; Business and Economics;

    Abstract : Purpose – The first purpose of this study is to identify and categorize the motivational factors, from a customer and managerial perspective, that restaurant patrons have when choosing between the self-service kiosk (SSK) or the human service counter during their fast-food order. The second purpose is to identify potential gaps between the customer and manager perspectives. READ MORE

  5. 9. Earnings Conference Calls and Stock Returns: The interplay between tone and information specificity

    University essay from Göteborgs universitet/Graduate School

    Author : Imelda Taraj; [2019-08-09]
    Keywords : conference calls; disclosure; content analysis; textual analysis; word sentiment; information specificity; cumulative abnormal returns;

    Abstract : After the adoption of RegFD, quarterly earnings conference calls (ECCs) have become an important channel for voluntary corporate disclosure. However, the extent to which the information content affects capital markets is little researched. READ MORE

  6. 10. The security threat for Northern Ireland: In the views of six political leaders

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Lovisa Lundin Ziegler; [2019]
    Keywords : Brexit; Northern Ireland; security; EU; Irish border; Theresa May; Arlene Foster; Mary Lou McDonald; Enda Kenny; Leo Varadkar; Donald Tusk; Good Friday Agreement; Law and Political Science;

    Abstract : This thesis examines in what way Brexit is constructed as a security threat with regards to the Irish border. If the UK were to leave the EU a border would have to be installed, but installing a border between Northern Ireland and the Republic of Ireland would violate the Good Friday Agreement. READ MORE