Essays about: "Mcdonald"

Showing result 11 - 15 of 34 essays containing the word Mcdonald.

  1. 11. Twitter Sentiment and Stock Returns

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Fredrik Wolf; Oskar Bergdorf; [2019]
    Keywords : sentiment analysis; Twitter; stock return; volatility; prediction; forecasting; Business and Economics;

    Abstract : This study aims to investigate if the sentiment expressed on Twitter has an effect on individual stock returns. We use a uniquely large data-set consisting of129 million tweets related to 31 companies over a 15-month period. READ MORE

  3. 12. Twitter based sentiment effect on stock market returns

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Agne Macijauskaite; Laurynas Ruzgas; [2018]
    Keywords : sentiment; Twitter; S P 500; returns; stock market;

    Abstract : The purpose of this study is to investigate the effect of Twitter based sentiment on stock market returns. We use a uniquely large dataset of 95 million tweets concerning the 102 biggest US companies, S&P 500 index and other market keywords for the year 2017. READ MORE

  4. 13. McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Linda Miksch; Ailien Nguyen; Charlotte Schulz; [2018]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 14. Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hsin Erh Ku; Raffaela Fiorini; Rueisen Huang; [2018]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  6. 15. Dramatically Changing Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Orheim; Saga Bluhme; Clara Michelsen; [2018]
    Keywords : Brand image change; paraprosdokian; cognitive dissonance; brand perceptions; brand prejudices; elements of surprise; Social Sciences;

    Abstract : The purpose of this journal is to further investigate how a brand, during a limited time frame, can change an unwanted image by challenging the stereotypical perceptions of their brand by adding an element of surprise. The research is conducted through a multiple-case study consisting of four cases: Mercedes-Benz, Opel, McDonald’s and Lidl. READ MORE