Essays about: "Mcdonald"

Showing result 16 - 20 of 34 essays containing the word Mcdonald.

  1. 16. “I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Gunnarsson; Orkun Aydin; Rebecca Hitijahubessij; [2018]
    Keywords : Green strategies; green branding; green brand image; brand image; McDonald’s; Business and Economics;

    Abstract : Purpose: The aim of this paper is to explore how brands’ greening strategies affect consumers’ green brand image. Design/Methodology/Approach: This study is based on a qualitative approach, researching one case, McDonald’s greening strategies compared with the consumers’ brand image. READ MORE

  3. 17. Social robots powered by IBM Watson as a support for children with health problems

    University essay from Uppsala universitet/Avdelningen för visuell information och interaktion

    Author : Isak Kabir; Kalle Kindvall; [2017]
    Keywords : Watson; Artificiell Intelligence; Pepper robot; IBM; Engagement; Social robots; Perception of robots; Watson; Artificiell Intelligens; Robotar; Pepper robot; Softbank Robotics; IBM; Engagement; Sociala robotar;

    Abstract : Over the last few years, there has been a growing interest for social robots withhuman-like behavior and their application in healthcare and education. However,there are still plenty of issues that needs to be resolved. One of these challenges isto enable the social robots to fill its role effectively, by creating engagement. READ MORE

  4. 18. Illich in the valley : applying conviviality as a lens for development in tribal India

    University essay from Lunds universitet/LUCSUS

    Author : Colin McDonald; [2017]
    Keywords : Apatani; conviviality; development; Illich; sustainability science; Social Sciences;

    Abstract : Sustainability has long been serving dominant political and economic interests under the guise of sustainable development. This political and economic co-option of sustainable development has given rise to a new slogan: “system change, not climate change”. READ MORE

  5. 19. Alignment of service characteristics with competitive strategy & customer satisfaction : A Comparative study in fast food industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Muneeb Goraya; Ibrahim Zaaroura; [2016]
    Keywords : Competitive strategy; service characteristics; servicescape; service quality; quality; value; customer satisfaction; service industry.;

    Abstract : Competitive strategies are an essential tool for sustainable competitive advantage. Particularly in the service industry, strategy has its significance as it plays a vital role in achieving customer satisfaction. This study investigates alignment of four service characteristics i.e. READ MORE

  6. 20. The Effects of Annual Report Readability on Subsequent Stock Price Volatility - An Empirical Study of Swedish Financial Markets

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Marko Cotra; Fredrik Jacobson; [2014-07-02]
    Keywords : Readability; Financial Disclosure; Stock Price Volatility;

    Abstract : This study investigates the effects of financial reporting on market behaviour. A global trend in the last decade has been the increasing scope of annual reports. This might result in a more complete reporting, but the advantages with increased disclosure should be put in relation to the risk of confusion. READ MORE