Essays about: "Mehbub Alam"

Found 1 essay containing the words Mehbub Alam.

  1. 1. Smart World! Working through sustainability strategy in Digital Business : A case study on Bangladeshi and Pakistani E-commerce SMEs 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mehbub Alam; Rida Khalid; [2020]
    Keywords : Keywords: Sustainability Strategy; Digital Business; Sustainability strategies in Digital Business; Digital Business in emerging markets; ecommerce business; SMEs;

    Abstract : Abstract The thesis aims to investigate the role of sustainability strategy in digital business in Bangladeshi and Pakistani SMEs. To attain our research goal, we made conceptual and theoretical framework, conducted telephonic interviews from digitized e-commerce SMEs working in Bangladesh and Pakistan service sector. READ MORE