Essays about: "Keywords: Sustainability Strategy"

Showing result 1 - 5 of 15 essays containing the words Keywords: Sustainability Strategy.

1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

3. 2. An active chain process of self-leadership : Dynamically practising self-leading strategies for sustainability

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Mia Amilon; Stephanie Nguyen; [2022]
   Keywords : Leadership; self-leadership; personality; traits; dynamic; active; chain process; self-leadership strategies; strategies; strategy; education; chain; process; self-awareness; self-management; self-efficacy; outputs; outcome; sustainability; innovation; work performance; self-leading; awareness; thriving; health; mindfulness; social cognitive theory; self-regulation theory; self-control theory; intrinsic motivation theory; Självledarskap; ledarskap; ledare; självledarskapsstrategi; strategi; aktiv; dynamisk; process; kedjeprocess; personlighet; egenskap;

   Abstract : Title: An active chain process of self-leadership: Dynamically practising self-leading strategies for sustainability. Keywords: Active and dynamic, Chain process of self-leadership, Self-leadership strategies Background: Sustainability is important and of current interest, requiring all organisations to be well-functioning, committed to sustainability and create strategic decisions for their long-term sustainability. READ MORE

4. 3. How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Lovisa Nilsson Eskesen; Alma Hamulic; [2021]
   Keywords : Influencer Marketing; Sustainability; Sustainable Marketing; Future of InfluencerMarketing; Intermediaries;

   Abstract : ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University  Authors: Alma Hamulic & Lovisa Nilsson Eskesen                                              Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?”  Purpose: The authors aim to investigate how the agencies work with the influencers in terms of sustainability, whether the influencer marketing agency has a given strategy for the influencer to communicate sustainably or not. Method: The interpretivist research paradigm was chosen as the most suitable one in this                                           qualitative study. READ MORE

5. 4. Environmental protection as a driver for employee satisfaction and retention : A quantitative study on the Swedish cosmetics industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Anna Maria Messerschmidt; Ida Kvist; [2020]
   Keywords : employee retention; employee satisfaction; cosmetics industry; CSR;

   Abstract : Date: 2020-06-09 Level: Bachelor Thesis in Business Administration, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ida Kvist (93/03/23), Anna Messerschmidt (95/06/14) Title: Environmental protection as a driver for employee satisfaction and retention Tutor: Ali Farashah Keywords: employee retention, employee satisfaction, cosmetics industry, CSR Research question: How are the employee satisfaction and retention within the cosmetics industry impacted by the company’s external CSR actions regarding environmental sustainability? Purpose: The relationship between CSR and internal stakeholders has often been neglected in previous studies. Therefore, the purpose of this study is to investigate whether a company’s CSR strategy can positively influence employee satisfaction and retention. READ MORE

6. 5. Smart World! Working through sustainability strategy in Digital Business : A case study on Bangladeshi and Pakistani E-commerce SMEs 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mehbub Alam; Rida Khalid; [2020]
   Keywords : Keywords: Sustainability Strategy; Digital Business; Sustainability strategies in Digital Business; Digital Business in emerging markets; ecommerce business; SMEs;

   Abstract : Abstract The thesis aims to investigate the role of sustainability strategy in digital business in Bangladeshi and Pakistani SMEs. To attain our research goal, we made conceptual and theoretical framework, conducted telephonic interviews from digitized e-commerce SMEs working in Bangladesh and Pakistan service sector. READ MORE