Essays about: "Mobile Customer Relationship Management"

Showing result 1 - 5 of 20 essays containing the words Mobile Customer Relationship Management.

  1. 1. Business Model Innovation in Swedish FinTech Industry : A case Study of Klarna

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Rui Wang; [2022]
    Keywords : FinTech; Business Model Innovation; Swedish FinTech;

    Abstract : The financial industry has been greatly influenced by the Internet revolution and mobile technology, which has laid a solid foundation for innovation in the field of FinTech. However, we need to be concerned that the revolutionary digital technologies employed by FinTech companies can only be profitable if they can be brought to market with a suitable business model, which means that FinTech companies rely on their business logic, value network, and company position. READ MORE

  3. 2. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  4. 3. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Rehan Shaikh; [2015]
    Keywords : Customer relationship management CRM ; mobile CRM mCRM ; mobile services; customer loyalty; customer acceptance; technology acceptance model;

    Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE

  5. 4. Marketing and PR in Social Media : How the utilization of Instagram builds and maintains customer relationships

    University essay from Institutionen för mediestudier

    Author : Thamwika Bergström; Lisa Bäckman; [2013]
    Keywords : Instagram; marketing; public relations; PR; customer relationships; social media; social media marketing; mobile social media; smartphone; photo sharing;

    Abstract : With the rise of social media and the emergence of smartphones, new possibilities have arisen for companies to create and maintain customer relations. Today, customers expect companies to be represented on social media platforms. READ MORE

  6. 5. Customer-support Service - The Role in Telecom-Customer Relationships : A Qualitative Study of Telecom Sector

    University essay from Avdelningen för företagsekonomi

    Author : Muhammad Ghazanfar Ali; Khalid Hashmi; [2012]
    Keywords : Customer-support Service; Telecom; Relationship Marketing;

    Abstract : Abstract From the past few years in Sweden telecommunication business has been altered. Earlier when telecom industry was dominant in the market but now it is transformed in to more competitive market with further competitors and provides additional services. In Sweden TeliaSonera is one of the leading and superior telecommunication providers. READ MORE