Essays about: "Thamwika Bergström"

Found 1 essay containing the words Thamwika Bergström.

  1. 1. Marketing and PR in Social Media : How the utilization of Instagram builds and maintains customer relationships

    University essay from Institutionen för mediestudier

    Author : Thamwika Bergström; Lisa Bäckman; [2013]
    Keywords : Instagram; marketing; public relations; PR; customer relationships; social media; social media marketing; mobile social media; smartphone; photo sharing;

    Abstract : With the rise of social media and the emergence of smartphones, new possibilities have arisen for companies to create and maintain customer relations. Today, customers expect companies to be represented on social media platforms. READ MORE