Essays about: "Mobile Marketing"

Showing result 16 - 20 of 142 essays containing the words Mobile Marketing.

  1. 16. Identification of Problem Gambling via Recurrent Neural Networks : Predicting self-exclusion due to problem gambling within the remote gambling sector by means of recurrent neural networks

    University essay from Umeå universitet/Institutionen för fysik

    Author : Måns Bermell; [2019]
    Keywords : LSTM; machine learning; online casino; problem gambling; recurrent neural network; time series;

    Abstract : Under recent years the gambling industry has been moving towards providing their customer the possibility to gamble online instead of visiting a physical location. Aggressive marketing, fast growth and a multitude of actors within the market have resulted in a spike of customers who have developed a gambling problem. READ MORE

  3. 17. Machine Learning Based Modulation and Coding Scheme Selection

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
    Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

    Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE

  4. 18. Tourism in the age of mobile media : the mediatized tourist practices in Icelandic tourism

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Hrefna María Pálsdóttir; [2019]
    Keywords : Tourism practices; Social media; Mobile media; The tourist gaze; Mediatization; Smartphones; Photographing; Photo sharing; Overtourism; Social Sciences;

    Abstract : Mediation processes are becoming increasingly salient in western society, and since tourism is one of the characteristics of modern societies the tourism practices follow this increase. The increasing emphasis on the visual as a prominent sense for our understanding of the physical world has led to increase desire for photography. READ MORE

  5. 19. Permission Based Risk Assessment for Enhancing Privacy of Android Users

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Muhammad Rashid Idris; [2018]
    Keywords : Android; Mobile apps; Privacy; Risk assessment; Principle of Least Privilege; EBIOS; Android; Mobila appar; Integritet; Riskbedömningsmetoden; Princip om lägst privilegium; EBIOS;

    Abstract : Mobile applications tend to access data beyond their intended functionality and share this data with third parties for various purposes including marketing, profiling and advertisement. This data also includes user’s personal information and access to this personal information without user’s consent put user’s privacy at risk. READ MORE

  6. 20. Customer Loyalty in Mobile Banking : findings from the millennial generation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Bondeson; Isak Lindbom; [2018]
    Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

    Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE