Essays about: "Mobile game advertising"

Found 5 essays containing the words Mobile game advertising.

1. 1. A study on 2D advertisementsin mobile versus VR experiences

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Simon Beverskog; Fredrik Larsson; [2020]
   Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

   Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

3. 2. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Wenkai Han; [2019]
   Keywords : ;

   Abstract : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. READ MORE

4. 3. Playful Advertising: In-Game Advertising for Virtual Reality Games

   University essay from KTH/High Performance Computing and Visualization (HPCViz)

   Author : Xiaopeng Li; [2015]
   Keywords : In-Game Advertising; Virtual Reality; Interactivity; Immersion;

   Abstract : We present an early exploration of in-game advertising for virtual reality games. The study investigates what the impacts of interactivity and immersion on consumer learning and game experience are. First, we establish a theoretical grounding for understanding interactivity and immersion in virtual gaming environments. READ MORE

5. 4. The use of advergames in creating online consumer engagement : A case study of LEGO

   University essay from Högskolan i Halmstad

   Author : Maksym Shliapnikov; Tamara Meijer; [2014]
   Keywords : Advergames; Online consumer engagement; Case study; Integrated marketing campaign;

   Abstract : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. READ MORE

6. 5. Branded smart phone applications: an efficient marketing strategy?

   University essay from Institutionen för journalistik, medier och kommunikation (JMK)

   Author : Mathilde Vaddé; [2012]
   Keywords : smart phone applications; gamification; marketing; customer engagement;

   Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE