Essays about: "Multichannel Retailer"

Showing result 1 - 5 of 6 essays containing the words Multichannel Retailer.

1. 1. The (Mis)alignment between Offline and Online Brand Image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
   Keywords : Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

   Abstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE

3. 2. What is the role of pop-up stores in a multichannel environment?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
   Keywords : Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

   Abstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE

4. 3. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Julia Blomberg; Malin Christensson; John Synnes; [2020]
   Keywords : Showrooming; Customer Experience; In-store Experience; Decision Making;

   Abstract : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. READ MORE

5. 4. Advantageous for Who? : A Study of How Delivery and Return Policies Affect Customer Perception of Multichannel Retailers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Niklas Heed; Jakob Granlund; [2018]
   Keywords : Delivery; Returns; Brand Image; Brand Loyalty; Multichannel Retailer;

   Abstract : In today’s retail landscape, the goal of retaining loyal customers is a pivotal part of success. Multichannel retailers offer an extended service package which increases the chances of totally satisfied customers, a requirement for loyalty. In 2017, 20-30 percent of all purchased e-commerce goods were returned. READ MORE

6. 5. What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?

   University essay from

   Author : Simon Barly Lindbo; Yara Galouk; Stefan Susa; [2018]
   Keywords : Omnichannel; Fashion; Sweden; Customer Loyalty; Retailer;

   Abstract : This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. READ MORE